Manages advance details of customer along-with demograghy, family linking, reference source, insurance, profession, payment preferences, discount category etc. Lifecycle management allows keeping track of customers history including purchases, prescriptions etc. which helps in analytics and further business decisions. Customer database - the locus of any business software, is quite capable to deliver optimum performance in time-critical situations.
Prescription of patients is equipped with freehand eye diagram marking along-with advanced lens exam reading. Advice for patients can also be printed on prescription along-with next eye-exam appointment & reminder.
Built-in barcode engine helps in managing eye-frames, sunglasses, spectacle lenses, contact lenses, solutions & accessories. Inbuilt auto ordering system (specially for lenses) is a convenient user-friendly process which makes inventory ordering and management quite easy. Besides this stock performance tools also assist in understanding sale trends & optimal investment utilization decisions. Further to ease operations purchases can be imported using excel sheet allowing single click barcode price tag printing.
Barcode tags can be created and printed directly using software. Inventory barcoding helps in quick dispensing and billing, stock tracking, stock auditing etc. Inbuilt barcode templates help you choose right print format for your business. You can also revise price and re-print barcode if need arises so.
Retain customers with built in CRM that helps you recall customers for next eye-exam, lens replenishment, new eye-frame arrival etc. with built in personalized web & mobile SMS notification. Customer satisfaction index is also raised with complete order lifecycle management starting customer order booking to automatic order ready messaging and quick dispensing. Daily-diary assists keeping daily appointments to help streamlining day to day activities and optimal utilization of resources viz. optometrists, ophthalmologists, rooms etc..
Track customers order status with ease to check if lens received or spectacle ready etc. Smart workflow integration helps smoothen process of placing lens as well consolidated orders to respective suppliers saving efforts and time. This helps easily manage and track complex inventory assisting quickly find availability on parameters such as SV, BF, Type, Color etc.
Real advantage of a CRM is achieved if it is utilized precisely. Automated messaging engine is the core of software which automatically creates messages and communicates/sends to customers. Be it welcoming a new customer, next recall/appointment, order related communication, birthday & anniversary greetings etc. so that you totally focus on business objectives rather than spending time on niche tasks viz. data filtering, message creation, manual sending etc. Integrated campaign creations, sale promotions, greetings & personlized messaging increase sale prospects and help achieve better customer engagement hence boosting sales.
Retaining customer is a challenge in todays competitive local market place. Rewarding customers on every sale with discount points help in retaining customers. User customizable reward points management is an integrated system which can be optionally combined with loyalty cards.
Multiple invoice templates help you choose right format for your business needs. Integrated easy to use retail dispensing & wholesale billing with optional auto purchase order makes it quick & effortless. While managing customers advance, payment history, collection and balances you can also check sale trends & salesman commission. Referral commission reporting is also integral in the system.
Accounting module helps track pending payments, customer balances, tax collection, sale comparisons, total collection, salesman commission, referral commission supporting multiple payment modes. Balance payment reminder can also be sent automatically to customers with order ready messages.
Stock auditing allows to quickly check outlet stock using barcode. Anytime pause and resume functionality gives advantage when checking very large quantity of stock which cannot be checked in single go. In final reporting, it can be checked if any item is missing from physical stock which should be ideally in the list.
Multiple user level security and roles restrict access and usage rights so that sensitive data can only be accessed by authorized users. Optionally fingerprint access control can be integrated for enhanced security levels. Sensitive data is stored internally using high level encryption which makes the system even more secure from unauthorized access.
Credit sale module allows to manage individual customer ledger wherein payment receipts can be made in both individual invoice wise as well as lump-sum. This gives complete control over payment pending and tracking customers billing vs payments in wholesale businesses.
Wholesale billing and inventory selection requires specialize approach for quick and faster billing, especially when one needs to search lens items on brand, material, coating etc. along-with lens powers. Smart inventory creation and selection mechanism inbuilt into the system allows for quick order entry whilst allowing easy inventory selection.
Inter branch stock transfer helps replenish urgent requirements to fulfill customer order in time critical scenarios. It allows easy single entry/dispatch and receipt/acknowledgement saving you from double entry.
SMART OPTICS™ STAR is an enterprise solution for optical chain of stores. We also offer customized solution to fulfill growing business demands facilitating ease of operations, streamlining work-flow, performance monitoring, keeping up-to date with sale trends, security implementation & enhanced return on investment keeping total cost of ownership minimum.
Some of the features :
∙ Patient data & history can be accessed from any store
∙ Centralized sales monitoring of all stores
∙ Centralized stock monitoring of all stores
∙ Centralized performance comparison of stores
∙ Stock availability checking between stores
∙ On-demand stock transfers between stores
∙ User roles and permissions to have centralized control on what is accessible and what is visible to whom
∙ and many more..
A common concern while upgrading software would be retaining and easy migration of existing data. We provide data conversion & migration services, saving our customers all the effort of re-typing their data. Over 17 years, we have successfully converted data from a wide range of systems (text, csv, excel, access, btrieve, mysql, sql server, oracle etc.) into SMART OPTICS™.
Commonly converted data :
∙ Patient database only
∙ Patient database, Rx reading & purchase history
∙ Suppliers database